Featured Image for Volvo – #HiddenGems

The objective was to amplify the Volvo EX90 launch in a meaningful way on social channels, aligning it with our safety message. The creative approach was to harness the power of safety, as safety is the bedrock of self-actualization and personal achievement. When we feel safe, we can be more of who we are, like the high-achieving talent we feature. We’ll explore how important safety has been on their journey through rich, emotional, personal storytelling. #SafeSpace #SafetyInMind #VolvoForLife

List of humans involved

> Sheila Johansson

Creative Director
> Justin Hill

> Grey London

Volvo - Safe Space - Worldwide Creator Stories

Volvo - Safe Space - IG/FB/X

Volvo - Safe Space - IG Carousel

Volvo - Safe Space - Celebrity Creator Stories / Reels

Volvo - Safe Space - Creator Stories Example - Cory Richards / Stories / Reels / Carousels