>Hidden Gems
Volvo EMEA - Social Inspiration Series
Volvo curated an inspirational series of sourced trips from social communities across the world. Each beautiful location is carefully curated with our #HiddenGems selection method and criteria. We shine a spotlight on inspiring places, but we didn’t just inspire; we invited our community to share their #HiddenGems, and they shared 150+ through rich user-generated content. We didn’t stop there; we enlisted expert local travel creators to reveal their #HiddenGems, making summer safer for people all over the world. #VolvoHiddenGems
List of humans involved
Creators
> Various – 19 Countries
Photographer
> Various – 19 Countries
Creative Director
> Justin Hill
Client
> Volvo Europe
Agency
> Grey Social London
Volvo #HiddenGems - Campaign Activation Overview
