Featured Image for Volvo – Hidden Gems

Volvo curated an inspirational series of sourced trips from social communities across the world. Each beautiful location is carefully curated with our #HiddenGems selection method and criteria. We shine a spotlight on inspiring places, but we didn’t just inspire; we invited our community to share their #HiddenGems, and they shared 150+ through rich user-generated content. We didn’t stop there; we enlisted expert local travel creators to reveal their #HiddenGems, making summer safer for people all over the world. #VolvoHiddenGems

List of humans involved

> Various – 19 Countries

> Various – 19 Countries

Creative Director
> Justin Hill

> Grey Social London

Volvo #HiddenGems - Case study

Volvo #HiddenGems - Social launch post

Volvo #HiddenGems - Campaign Activation Overview

Volvo #HiddenGems - Campaign Activation Overview