Featured Image for Pringles AR Filter

The Pringles AR filter opens, and the world darkens around you; stars appear, giving the illusion that you’re in outer space. At the same time, a Pringles Original can appears, floating in the zero gravity of space. A pulsing hand icon encourages the user to tap on the can, triggering a hyperspace that sucks the user in. The Pringles AR filter was created with Facebook to test how spatial sound improves the user experience. Now that’s #MindPopping.

Who helped make it?

Production Company
> Meta

Creative Director
> Justin Hill

> Grey Social London

Pringles AR - Activation