Featured Image for Paradontax – Zombie

Brushing and buying toothpaste is routine, we do it on autopilot, like zombies. But that doesn’t mean it works. Many don’t realize how easily they can fix gum problems. Switching to Parodontax, the gum health expert, can reverse early gum disease and bring gums back to life. The idea is to shows people when they stop acting like a zombie and switch to Parodontax they will actually reverse the signs of early gum disease and fight tooth decay.#BringGumsBackToLife. #Paradontax

List of humans involved

Executive Creative Director
> Laura Jordon Bambach

Creative Director
> Russell Garn

Creative Director
> Justin Hill

Client 
> GSK Haleon

Agency
> Grey London

Paradontax - Campaign Activation Overview

Pardontax - Animatic 30"