
>Don't Go Zombie
Paradontax - Worldwide Brand Campaign
Brushing and buying toothpaste is routine, we do it on autopilot, like zombies. But that doesn’t mean it works. Many don’t realize how easily they can fix gum problems. Switching to Parodontax, the gum health expert, can reverse early gum disease and bring gums back to life. The idea is to shows people when they stop acting like a zombie and switch to Parodontax they will actually reverse the signs of early gum disease and fight tooth decay.#BringGumsBackToLife. #Paradontax
List of humans involved
Executive Creative Director
> Laura Jordon Bambach
Creative Director
> Russell Garn
Creative Director
> Justin Hill
Client
> GSK Haleon
Agency
> Grey London
Paradontax - Campaign Activation Overview

























