>Release Starts Here
Panadol - Worldwide Social Campaign
The Panadol worldwide Social Masterbrand campaign, ‘Release Starts Here,’ captures the moment of release through a series of dynamic 360 heroic portraits. We metaphorically express the feeling between pain leaving and relief beginning. That space between pain and relief is known as the ‘Moment of Release.’ The campaign was filmed over 25 days at Black Island Studios in London with a purpose-built 360 camera rig and 20 individual sets. It involved a crew of 50+ and a diverse cast of 35+, representing various ethnicities. #ReleaseStartsHere #Panadol
Who helped make it?
Directors
> Dom & Nic
Social Director
> Tom Day
Photographer
> Ben Stockley
Executive Creative Director
> Cathy Hutton
Creative Director
> Justin Hill
Client
> GSK Haleon
Agency
> Grey Social London
Panadol - Release starts here Stories / AMSR / Digital Display / DCO
Panadol - Release starts here - Shopper Toolkit
