Featured Image for Panadol

The Panadol worldwide Social Masterbrand campaign, ‘Release Starts Here,’ captures the moment of release through a series of dynamic 360 heroic portraits. We metaphorically express the feeling between pain leaving and relief beginning. That space between pain and relief is known as the ‘Moment of Release.’ The campaign was filmed over 25 days at Black Island Studios in London with a purpose-built 360 camera rig and 20 individual sets. It involved a crew of 50+ and a diverse cast of 35+, representing various ethnicities. #ReleaseStartsHere #MomentsOfRelease #Panadol

Who helped make it?

Directors
> Dom & Nic

Social Director
> Tom Day

Photographer
> Ben Stockley

Creative Director
> Justin Hill

Agency
> Grey Social London

Panadol - Release starts here - Worldwide Masterbrand Case-study

Panadol - Release starts here - Brand Positioning

Panadol - Release starts here - Social Assets Overview

Panadol - Release starts here - Social Assets IG/FB/X

Panadol - Release starts here - In-feed assets

Panadol - Release starts here - In-feed assets

Panadol - Release starts here - Youtube Bumpers

Panadol - Release starts here - Mode of Action

Panadol - Release starts here - Sub-brands Example

Panadol - Release starts here Stories / AMSR / Digital Display / DCO

Panadol - Release starts here - Shopper Toolkit