>Social Creative Director | Art Director | Conceptual, Strategic, Awarded.
Tech-savvy | innovation-driven | AI Explorer | Social driven
I transform complex briefs into bold, forward-thinking ideas that resonate across generations and platforms. Harnessing creativity, data, and the latest advancements in AI, I craft campaigns that drive engagement and cultural impact.
Superpower: Harnessing the latest in AI and emerging technologies to blend creativity with innovation, crafting ideas that cut through culture and deliver real impact.
Recently at Accenture Song, I created work for various JLR brands – Defender, Range Rover, Discovery. Also worked as the Creative Lead on the innovative Jaguar OneApp.
Previously, I spearheaded Starbucks’ EMEA campaign at We Are Social and delivered award-winning work for Panadol, Volvo, and Pringles at Grey. My career spans top agencies, including Publicis, M&C Saatchi, and DLKW Lowe, with a reputation for pushing creative and cultural boundaries.
Expertise & Recognition
Passionate about design, social media, and emerging tech, my work has been recognized by Campaign, The Drum, DMA, New York Festivals, and Creative Circle, with award-winning campaigns for Panadol, Volvo #HiddenGems, and Pringles.
Brands & Pitches
Range Rover, Defender, Jaguar, Discovery, Starbucks EMEA, IQOS, Volvo, Haleon/GSK, Nokia, EE, Pringles, Coca-Cola, HSBC, Aston Martin, Diageo, British Airways, and more.
Recent Pitches: OMV Retail, Ferrero Worldwide, Wilkinson Sword, Nikon Europe, HSBC AMG, Pringles (Small Cans), RYDE.
Technical & Design Skills
Mac-native with expertise in Adobe Creative Suite, Keynote, PowerPoint, and Google Workspace, AI – Midjourney, Runway etc.
Mac skills design and deck building.
Excellent Mac skills in various software from Adobe Creative Suite, Keynote, PowerPoint, Google docs. Adobe Creative Suite ✪✪✪✪✪ Keynote_✪✪✪✪✪ PowerPoint_✪✪✪✪✪ Google_✪✪✪✪✪
Industry Awards
Recognized across TVCs, social, press, OOH, and digital campaigns, with multiple industry accolades for creative excellence.
Industry Awards – Numerous awards various brands, from TVCs, OOH, Social first and digital campaigns.
The Drum Content Awards Brand
The Drum Content Awards Social
Campaign Awards – Morrisons/Best Regional Press.
Campaign Awards – Morrisons/Best Regional Press.
Money Marketing – BM Midshire solutions/DM Countdown.
New York Festival – Best in show/Credit Suisse/Borders.
New York Festival – Credit Suisse/Jeans.
Midas Award Gold – Tite and Lewis press campaign.
B2B – Business awards – Tite and Lewis press campaign.
DMA Gold – Playstation Platinum Games.
Precision Marketing – Product launch/Great Eastern Railways.
Creative Circle Student Silver – RSPCA.
Creative Circle Student Silver – Meadowhall Shopping Centre