To launch a deceptively simple but delicious cocktail to the world. Where Smirnoff vodka meets the clean, crisp bubbles of soda water and a big delicious burst of freshly squeezed lime. It all comes together as the Smirnoff Smash.
Morrisons makes more fresh food in-store than any other supermarket and sells it at great value price. I photographed over a period of 12 months Morrisons staff piping, chopping and screwer delicious fresh food. This was helping to create strong branded and simple executions that reassure customers that Morrisons sells great value fresh food.
The retail calendar is punctuated by seasonal events like Valantines Day and Mothers Day which are very important to Morrisons. Below are two examples of POS and in-store work that I created to highlight these events in-store.
I shot and Art directed over 100 brand and retail TV spots which reaffirmed that Morrisons made and sold fresh food at great value. The campaign was well branded and stood out in an over cluttered retail market place.