Liquid on lips sampling campaign that disrupts by showing up in ways that are refreshingly unusual for a lager, with “superior taste” being communicated by “More hops. More taste”. The campaign idea uses common lager language captured in a simple way to grab drinkers attention on-route to the bar. When lager drinkers try HH13 ‘half are sold on it’s taste’.
Hop House 13 like to challenge other lagers on taste. We’re going to physically put HH13 Head 2 Head with the competition and invite a taste comparison. We know that world lagers have a massive scale but taste similar.
Our mission is to get liquid on lips, we know when lager drinkers try HH13 for the first time that half are sold on taste.