Campaign_’Don’t make great coffee, just serve it’. Worldwide Brand Consumer Campaign, available in 109 countries, making it the NESCAFÉ brand with the largest geographical footprint. Therefore it is important to maintain a recognisable identity wherever the brand is seen. Solution: A new creative proposition was developed ‘Don’t make great coffee. Just serve it’ this flexed to the line ‘Don’t wait for great coffee. Enjoy it here’.