Smirnoff Smash

The Challenge_Launch a deceptively simple but delicious cocktail to the world, Smirnoff vodka meets the clean, crisp bubbles of soda water and a big delicious burst of freshly squeezed lime. It all comes together as the Smirnoff Smash.
What I did_The freshly squeezed lime became the visual focus and gave the visual excitement and taste appeal. The effect_Sales of Vodka within bars that created the Smirnoff Smash increased. Photographer Warren Ryley.

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